Mind Games Beyond Play
Investing in stronger communities through the power of play.
Since 1993, Mind Games has been dedicated to creating experiences that inspire curiosity, bring people together, and encourage lifelong learning. Beyond our stores, we believe those same values carry a broader responsibility.
Mind Games Beyond Play reflects our long-term commitment to supporting the organizations, institutions, and community initiatives that enrich the lives of children and families. Through meaningful partnerships and thoughtful community investment, we aim to extend the impact of play beyond our shelves and into the communities we serve.
Our Philosophy
Play has the ability to educate, comfort, connect, and inspire. It encourages imagination, strengthens relationships, and supports healthy childhood development.
These principles have guided Mind Games for more than three decades and continue to shape how we invest in our communities today.
Mind Games Beyond Play was established to bring together our charitable partnerships under a single, enduring commitment—one that will continue to evolve alongside the communities we are privileged to serve.
Areas of Focus
Children's Health
Supporting hospitals, healthcare foundations, and initiatives that improve the well being of children and their families.
Education & Learning
Encouraging creativity, discovery, and lifelong learning through educational resources and community programs.
Community Partnerships
Working alongside charitable organizations whose missions create meaningful and lasting local impact.
The Power of Play
Helping make the benefits of play more accessible to children during moments when it matters most.
Partnerships with Purpose
Mind Games Beyond Play works alongside hospitals, charitable organizations and community partners whose programs make a meaningful difference in the lives of children and families. Through thoughtful contributions and long-term relationships, we seek to help create moments of comfort, connection and joy in the communities we serve.
Victoria General Hospital NICU Reunion
Victoria, British Columbia | August 13, 2026
Mind Games supported the annual Victoria General Hospital NICU Reunion Picnic, a special gathering for NICU graduates, their families and the healthcare professionals who cared for them during their earliest journeys.
Through the contribution of toys and activities, Mind Games helped create a warm and welcoming experience where families could reconnect, celebrate important milestones and enjoy meaningful time together.
We were honoured to play a small part in an occasion that recognized the strength of these children, the resilience of their families and the extraordinary care of the Victoria General Hospital NICU team.
Enchanted Hope Gala & The Enchanted Treasure Chest
Vaughan, Ontario | September 20, 2026
Mind Games supported the 2026 Enchanted Hope Gala in benefit of the Enchanted Hope Foundation and its programs for children and families affected by cancer, neurofibromatosis and other serious illnesses.
For the gala’s silent auction, Mind Games contributed a thoughtfully curated collection of games, puzzles, plush, collectibles and creative discoveries to the Enchanted Treasure Chest. The collection was created to inspire excitement and imagination while helping raise funds for the foundation’s work.
Gala proceeds supported initiatives including the Enchanted Bookshelf Project, which provides children receiving care in hospitals and POGO clinics across Ontario with inclusive storybooks, activity resources and comforting plush companions.
We were honoured to support an organization helping children feel seen, celebrated and connected to the joy of childhood throughout some of life’s most challenging moments.