Dr. Ford is brilliant, egotistical, arrogant, charming, and potentially sinister. He is a misanthrope, but also points out on several occasions that Arnold was as well (without noting the similarity between them). He seems to have a strong affinity for the hosts.
Despite this, he is very clear with his employees that they are never to consider the hosts to be real, and that they are not conscious. (Ford reveals later that the reason that he doesn't want anyone to know that some of the hosts have 'awoken' is to protect the hosts; because he thinks that humans would destroy conscious hosts.) Ford angrily shouts at a technician who covered up a host's genitals as he interviewed him, saying the hosts have no modesty and feel no shame. He is willing to kill to protect Bernard, and the other hosts.
The POP Dr. Robert Ford Vinyl Figure stands at 9.5 cm tall and makes for a wonderful gift and a must have addition for any Westworld fans. The POP Dr. Robert Ford Vinyl Figure comes packed in a window display box.